Word: applees
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That's not what he's supposed to say. Tech journalists are obsessed with spec lists and functions. Does it do this? Does it do that? They often look at devices as the sum of their features. But that kind of thinking isn't in Apple's DNA. The iPad...
I know how weird that sounds. But consider for a moment. We are human beings; our first responses to anything are dominated not by calculations but by feelings. What Ive and his team understand is that if you have an object in your pocket or hand for hours every day...
If you are immune to that kind of thing, or you think it somehow weak, pretentious, artsy-fartsy or unbusinesslike, then there are enough functional objects in the market for you. But you might consider this: from the starting point of delight, detail, finish, polish and design come not, it...
Stephen, Meet Steve I have met five British Prime Ministers, two American Presidents, Nelson Mandela, Michael Jackson and the Queen. My hour with Steve Jobs certainly made me more nervous than any of those encounters. I know what you are thinking, but it's the truth. I do believe Jobs...
A little calmer, I remind Jobs that at the product launch of the iPad in January, he had stood in front of two street signs, one reading "Liberal Arts," the other "Technology." "This is where I have always seen Apple," he told the audience, "at the intersection of the Liberal...