Word: applicazioni
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Snia Viscosa (Societa Nazionale Industria Applicazioni Viscosa) is one of the world's great makers of synthetic fibres, employs 14,000 workers in 16 factories scattered over Italy. Long a rayon producer, Snia Viscosa also markets Snia-fiocco, fibre made from wood pulp (TIME, Nov. 5, 1934). Snia Viscosa's newest concoction is fibre made from milk, which it calls lanital and claims is equal in appearance and quality to wool. Princess Caetani calls herself lanital's "social representative" in the U. S. A familiar milk product is casein, of which in the U. S, alone...
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