Word: apprenticeã
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Reality TV in particular deserves their gratitude for unmasking the artificiality inherent in the world of fame and celebrity-seeking. Seeing their average fellow citizens compete to be a “Survivor” or “Apprentice?? has revealed to most Americans how fame can be created and manipulated, changing what we admire about those who reach the top rungs of the celebrity ladder. J. Lo, for example, is a purely modern phenomenon, admired not for her music or god-awful recent movies, but because she is so undeniably crafty at using the media...
...couldn’t decide whether these women were complete idiots or absolute geniuses. Male advertisers have long exploited female sexuality, and these contestants were just using this same strategy to their own advantage. As they flaunted their legs and their cleavage, the women of “The Apprentice?? were exploiting the oldest trick in the book—but this time, they were the ones gaining from...
...Apprentice?? has taught us, it is only a matter of time before this strategy of highlighted femininity begins to backfire. In this instance, even Trump’s assistant Carolyn Kepcher was disgusted by the women’s behavior. In an interview with the New York Times a few weeks ago, she noted that the female contestants “lost sight of the fact that this was a job interview. If Donald Trump were a woman, would they be wearing those kinds of clothes? These are eight very intelligent women with heads on their shoulders. Their...
...tech bubble has heightened the mystery and allure of the Gatsby-esque world of the ultra rich. Maybe the recent spate of corporate scandals has made the inner-workings of the boardroom appear more exciting. Regardless of the reasons, the fact remains that “The Apprentice?? has been an amazing self-promotional vehicle for the Trump...
...edge-of-your-decanal-seat TV sequel this fall, Donald Trump will pick next season’s “Apprentice?? from among the deanlets of University Hall, letting undergraduates learn at last which second-tier administrator can sell the most “lemonade” at Harvard-Yale...