Word: approach
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Dates: during 1950-1959
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This area has major geopolitical importance not only because of the oil-rich eastern lands, but also for its major role in history as a principal western approach to the heartland of Europe...
...earth, moving faster on its smaller orbit, overtakes and passes Mars every 26 months, but the distance of closest approach varies considerably because both orbits are slightly elliptical, with their long axes pointing in different directions (see diagram). The earth may overtake Mars at a point where the orbits are close together, as they are this week, or where they are almost twice as far apart...
...left-wing Americans for Democratic Action criticized the Eisenhower Administration for " a negative approach to the needs of the people at home...
...deeper spiritual insight. Yet Toynbee, an Anglican in childhood, always showed himself so ready to range various prophets, gods and philosophers alongside Christ that the question inevitably arose just what kind of Christian he was. That question is more fully answered in his new book, An Historian's Approach to Religion (Oxford; $5), in which he writes about the religious condition of today's world...
Some admen contend that the soft-sell approach can succeed only in limited luxury-class markets, that keenly competitive mass-marketed goods still demand fact-filled, reason-why copy. Says an old Madison Avenue slogan: "The more you tell, the more you sell." On the other hand, understated advertising has successfully sold many items, from dogfood to diapers, in mass-market fields where there is little discernible difference between competing products. Instead of lecturing readers on engine-ping, Standard Oil Co. (Ohio) diverts them with spaceship cartoons. George Gobel's fey, sophisticated humor has helped to build Dial soap...