Word: approach
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Dates: during 1950-1959
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...since the birth of Jesus." Apace with the resurgence of religion in the U.S., the church-sponsored, slick-paper biweekly in less than ten years has grown into the world's biggest paid-circulation religious magazine and has helped to make sweeping changes in the economics and editorial approach of religious journalism...
Using the same circulation system and editorial approach, Methodist-sponsored Together will probably pass a million by its first anniversary in October. As indicated by the growth of such other middlebrow religious magazines as the monthly Catholic Digest (circ. 884,820) and the weekly Lutheran (176,100), the U.S. religious press has at last learned to treat subscribers as readers first, churchgoers second. Said Together Publisher Clark: "We feel we are reaching some of the marginal millions on the periphery of church interest...
...basic problem of all radar: how to amplify the returning echo of the electromagnetic wave after it bounces off the target, without simultaneously amplifying the random electrical interference that is also picked up by the receiver. Heretofore, the usual method of improving reception has been the brute-force approach of multiplying the power of the signal. But this multiplication requires costly and cumbersome equipment, is impractical for such isolated sites as the arctic...
...help him in the task of reconstruction, Alfried Krupp picked a deputy in startling contrast to himself and his tradition. "When I came back from prison," says he, "we had become a machinery and trading company, deprived of our traditional steelmaking role. We needed new blood, a new approach, a fresh policy. I decided we should start looking for a man who did not know steel." Krupp found his man in 40-year-old Berthold Beitz, the breezy general director of the Iduna-Germania Insurance Co., who had boosted his company from 16th to third place in postwar Germany. Krupp...
...permit Krupp one-year extensions. Alfried Krupp would rather not take advantage of this temporary escape clause; instead, he is hoping that the Allies will annul the sales agreement and leave Krupp with all its empire. For three years, General Manager Beitz, who chafes at Alfried's moderate approach, has been badgering Bonn officials, nagged the U.S. State Department, wheedled British officialdom in hope of having the Mehlen Accord canceled. Last February Chancellor Adenauer finally wrote to the British, French and Americans asking for its reconsideration. So far, there has been no formal response, and the U.S. State Department...