Word: approach
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Dates: during 1960-1969
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...Chore. Epstein then led his students through other technical papers until they could handle about three a week. By selecting the papers carefully, he ensured that basic concepts covered by conventional courses would be conveyed, but without resorting to tedious memorization. His approach was so successful that three of his colleagues adopted...
Epstein feels that if this "head start" approach to the teaching of science spreads, more research-oriented professors will willingly teach undergraduates. For most of them, the chance to explain their life's work is no chore...
...Fresh Approach. Businessmen have discovered that leisure-market acquisitions can be every bit as profitable as companies in glamour industries. Jensen Marine, a fast-growing West Coast boatbuilder bought nearly two years ago by Bangor Punta, a Maine conglomerate, last year earned its new owner profits far in excess of the industry average (4% after taxes) on its $6,000,000 in sales...
...other cases, a fresh marketing approach can rejuvenate a declining old name. Stephen F. Hinchliffe Jr. and Merle H. Banta, two young (35) former management consultants, set up Los Angeles' Leisure Group, Inc. in 1964 on the notion that they could do better than the "inventors, hobbyists and amateurs" in the business. They have. Among the seven outfits picked up by Leisure (1967 sales: $10 million) is Philadelphia's S. L. Allen & Co., whose famed Flexible Flyer sled, introduced in 1889, could claim nearly 100% of the market in the early 1900s. Leisure bought Allen, which had been...
...dressed for the role in orange or off-white suits, merely seemed like an action-painter-writer recklessly ravaging the retinas with pastel word-blobs. Was he freaking out at the reader's expense? Was he in fact a social critic using a comic-strip writer's approach or a flack for pop cultists? A high priest of the gadgetry gods or the Walter Pater of contemporary esthetics? His two new books, bursting simultaneously like a couple of hot spray cans of Mace, suggest that the answers...