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Ultimately, that is the right way to use geoengineering and to approach climate change. While geoengineering shouldn't be ignored, Levitt and Dubner's biggest mistake in their examination of the topic lay in being seduced by a clever-sounding, cheap and contrarian shortcut. Climate change, however, is one issue for which the conventional wisdom still works, even though it's costly - and even though conventional wisdom won't sell 3 million books...

Author: /time Magazine | Title: Are the Freakonomics Folks Off Base on Global Warming? | 10/26/2009 | See Source »

...investing - but also for it to retain its strong entrepreneurial culture. Ask him about strategy and he'll talk about changes - but he always comes back to the idea of continuity. "Many people think that the way to start is by listing the things you want to change. My approach is to start from the list of things I thought it would be a big mistake to change," he says. He is, after all, a Benetton. As he says of his own ascent to prominence: "I love to describe this as a different chapter of the same book." One that...

Author: /time Magazine | Title: Benetton's Faded Colors | 10/26/2009 | See Source »

...renewed focus on the farm is being driven by more than fear. Development experts believe a new approach to farming is crucial in order to lift up the world's remaining poor, 75% of whom live in rural areas. Swayed by the success of East Asia, the primary poverty-fighting method favored by many policymakers was to get farmers off their farms and into modern jobs in factories and urban centers. But that strategy has proven insufficient. Income levels in the countryside badly trail those in cities in many countries, while the FAO estimates that the number of poor going...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

...farmers are killing themselves." He wants the Indian government to better defend its own farmers by providing heavier subsidies for cotton production, protection from imports, easier access to finance and price supports. "If the government forces the farmers to have better productivity, it should have an integrated approach that is devised to have more profitability," he says...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

...Tiwari's protectionist approach could actually hurt farmers. The World Bank's Delgado says that most projections show trade liberalization in agriculture would create significant increases in prices - as much as 20% for cotton and 7% for food grains. Not only would those gains increase the incentive for farmers to grow greater quantities of food, but they would also put more money in farmers' pockets, creating a new source of global demand. But with World Trade Organization negotiations on agricultural trade stalled on the issue of subsidies, it seems unlikely that farmers in Vidarbha and elsewhere will see these benefits...

Author: /time Magazine | Title: Back to the Land: The New Green Revolution | 10/26/2009 | See Source »

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