Word: approachement
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Dates: during 1960-1969
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...efforts are being made to meet their demands, they are still unsatisfied. In some cases, uncompromising campus militants seem more interested in disorganizing college administrations than in reorganizing curriculums. Often, they are succeeding. And school authorities and government officials, for the most part, are taking an increasingly hard-line approach to the student rebels. Items: >At the University of Wisconsin in Madison, National Guardsmen were called in to restore order after black students and their allies had disrupted classes for three days. "The university will not be closed down," flatly declared Governor Warren P. Knowles, who first sent...
...reply, Bach says that follow-up studies of the couples he has "fight-trained" show 85% of them "living much more satisfying (if perhaps noisier) lives than before." Some 200 other therapists have come to watch and learn what they can from the Bachian brouhaha approach to honest marriage. Eventually, Bach asks buoyantly, why not teach fight training on television...
...agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed that customers care little for the coy approach. As Copywriter Prag puts...
...difficult problem of any art is to progress without replacing one set of arbitrary conventions with another set. The avant-garde, in attempting to solve this problem, is generating fresh breezes across the face of music. And when their successes and failures are recognized, young people will no longer approach classical music through Beatle allusions and electric disembowelments; they will come to music as the most sensitive come to a film by Godard or Bunuel, because they must, because they wish to speak...
...LEVEN'S approach to comedy is much more cerebral than The Proposition's frenetic mimickry would suggest. Having left behind the simplicity of his first show, Leven sought in The Light Company a "synthesis of every kind of movement in the theatre: non-objective, abstract, futuristic, surreal. We are to say--look this is a piece of stage, it is not real life. So, let's treat it in a context void of emotional restraints. Let's treat it like a cubist treats a piece of canvas. The Light Company should be a collage- type theatre, allowing a person...