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Word: approachement (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...plane the Russians could scuttle talks with the U.S. On the other hand, their release of 214 Americans for combat would invite a propaganda cudgeling from China, ever eager to berate Moscow for betraying its allies in Hanoi. In the end, both sides displayed an encouragingly sophisticated, fresh approach to defusing the danger. Next day, Thompson was handed a curt protest note. Just as curtly, the U.S. apologized and Flight 253A was set free, reaching Japan with a planeload of grubby, bearded troopers bound for Cam Ranh Bay in Viet...

Author: /time Magazine | Title: Diplomacy: Interlude in Iturup | 7/12/1968 | See Source »

...they do well at these lessons, they are rewarded by being declared "Uncle Ho's good nephew (or niece)." The following first-and second-grade arithmetic problems, taken from a textbook published by Hanoi's Liberation Publishing House and widely used in V.C. country, illustrate the approach...

Author: /time Magazine | Title: World: 2 Henchmen + 4 Puppets = 6 Monsters | 7/12/1968 | See Source »

Such is early mathematics, Communist style. By contrast, the South Vietnamese government takes the conventional approach. Sample problem from a government textbook for children of a comparable age: "Mother came back from the market. She gave Hai two oranges, gave Ba three and saved five for Daddy. How many oranges did she have...

Author: /time Magazine | Title: World: 2 Henchmen + 4 Puppets = 6 Monsters | 7/12/1968 | See Source »

...girl who brands strangers with long-distance kisses. There is also an element of "I can do anything you can do" worse. Thus when Aerowax ricochets machine-gun bullets off its "jet-age plastic," another brand looses a stampede of elephants to trample over its "protective shield." The surrealistic approach often has a certain childish charm at first, but with repetition it quickly palls...

Author: /time Magazine | Title: Television: . . . And Now a Word about Commercials | 7/12/1968 | See Source »

...techniques are self-taught. Raised in a musical family in which the father, grandfather, two uncles and three cousins all played the bass, he took up the instrument at nine "without even knowing there were other instruments." He made such rapid progress that he soon ranged beyond the conventional approach to the bass. He studied with a cellist, a pianist and even with Singer Jennie Tourel ("the greatest influence on my phrasing and musical ideas"). After a 1962 appearance in one of Leonard Bernstein's televised Young People's Concerts, he started on a career of recitals...

Author: /time Magazine | Title: Instrumentalists: A Singing Bass: | 7/5/1968 | See Source »

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