Word: approachers
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...approach is far from unique. Extremism and exaggeration are principal parts of everyday life: From sports to style and from language to theology, maximums are considered a must. From the NFL to CSI, extremism is on the rise and instant gratification assumed (faster replays, much more gore). And there are extreme headlines and exciting tabloids, quicker Internet and bigger holidays – so it’s really no surprise that we find it difficult to gain attention in the mundane of the everyday and thus resort to stretching the truth...
What makes this approach to sticky sticky is that underpinning the Heaths' advice is an avalanche of social-science research. Simplicity, for example, is intuitively attractive--Southwest's goal of being the low-fare airline is elegant in its minimalism. The Heaths push beyond what sounds like it should work and explain why it actually does...
...area in which the President and a Democratic Congress might be able to make common cause is the immigration bill that has been one of his signature issues. The Senate has gone along with Bush's comprehensive approach, which includes both tougher enforcement of the border and expanded legalization for immigrants who are already in this country. But the closest thing to an immigration policy to come out of House Republicans was a 700-mile "virtual fence" along the border--a politically expedient idea that, enacted on its own, leaves Bush with less to horse-trade in his efforts...
...your workers trash” certainly creates a scene and publicity, it does not actually change people’s minds in the end. Most individuals, especially Harvard students and those who consider themselves thoughtful people, would be more easily convinced by an academic, logical, and reasonable approach to change...
...TIME.com: There is a lot of speculation in Washington that James Baker's Iraq Study Group will recommend that the Bush Administration talk with Tehran to seek a common approach to stabilizing Iraq. How could Iran help...