Word: approaches
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Dates: during 1940-1949
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...subject and size, the house organs range from Sulka Shirt Tales, which goes chiefly to several hundred dapper New Yorkers, to the digest-sized Ford Times, which plugs travel-in Ford cars-to 1,500,000 Ford fans. In approach, they range from out & out product brochures to International Business Machines' ad-less Think, which runs weighty pieces by such guest byliners as Secretary of State George Marshall. There are some big chains in the house-organ field: Du Pont has 40-odd periodicals, the Borden Co. 35, International Harvester...
...over ridge-ribbed central Pennsylvania. In his four-engined 300-m.p.h. DC-6, Veteran Pilot George Warner Jr. received his clearance from the traffic-control tower at New York City's La Guardia Field-meaning that he could let down gradually in the next 230 miles for his approach to New York...
...every commencement speaker knows, the sure-fire approach is to bewail the failure of your own generation, and then in ringing tones challenge the next one to do better. Few speakers have more tellingly indicted the old or more specifically counseled the new than Atomic Energy Boss David Lilienthal, addressing the University of Virginia's graduating class last week. Said...
...Angeles, Frank Stranahan, big-muscled British amateur golf champion, slipped out of bed, selected a No. 3 iron, drew back for a long approach shot, and thus persuaded a burglar to stand still and be good till the police came
...tempting way to tackle insanity. When it works, the results are quick and dramatic. Recently surgeons have been concentrating on the front part of the brain, isolating the frontal lobe from the rest of the brain (prefrontal lobotomy), or cutting part of it out (topectomy). Trying a new approach, Vienna-born Neurologist Ernest A. Spiegel and Brain Surgeon Henry T. Wycis, both of Philadelphia's Temple University, decided to work on the thalamus, at the base of the brain...