Word: approaches
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Dates: during 1970-1979
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...That approach coincides with a subtle campaign of criticism against Israel by some U.S. arms manufacturers who once were among its staunchest friends. The American companies, restive under export restrictions imposed at home, are resentful of competition from Israel's burgeoning arms industry. In the past few weeks, operating on tips, several columnists and trade publications have accused the Israelis of stealing U.S. technology and "reinventing" it in made-in-Israel weapons...
Refusing to give up, McDade decided during the Christmas holidays on a new approach: to look for a strange organism rather than a familiar one. It was difficult, tedious work, he recalls, "like searching for a missing contact lens on a basketball court with your eyes four inches away from the floor...
Wharton's "sharkish" approach was to go for a short-term solution: initiating special advertising supplements and also increasing the price of the paper to the carriers, the paper boys. After all, said J. Michael Kenney, "it's just candy bars and milk shakes to them." Favored Chicago offered a series of remedies, including a decrease in the number of pages and increases in subscription and advertising rates...
Cornell's approach was longterm, and its defense articulate. The spokesman, Pat Jeffries the actor, said, "Our analysis indicates Ginn should focus on the next fiscal year." Cornell recommended increasing the price of the paper and reducing the width of the page from...
When the arguing was over, John Ginn himself spoke at the awards banquet: "I feel like the guy who went to a psychiatrist and ended up in the showroom window of the biggest department store in town." He had decided on a long-term approach, he said, and waited until the next year to raise advertising rates and reduce the width of his pages. The I.P.C. now was flourishing...