Word: approaches
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Dates: during 1990-1999
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Candidate statement: "A lot of politicians go out and say that they are wonderful and better than everyone else, I have a more cooperative approach. No one person can do it alone. I am looking to get as many like-minded people...
Test-preparation giants Kaplan and the Princeton Review, reacting to Achieva, have launched their own plans to compete with the upstart's full-scale service. This approach, which costs $300 to $5,000, is expected to become almost as common as braces. But it's a development many in education view as hysterical and unnecessary. "Getting into college is not rocket science," says Jon Reider, an associate admissions director at Stanford. "This is crazy...
...interview with TIME last week, Gore let fire: he charged that Bradley would destroy programs such as Medicaid, that he takes "an old-style approach [to poverty] that spends a lot of money but doesn't have any new ideas," and would bust the budget besides. "When people have the time to analyze what he is actually proposing," says Gore, "they're in for a real surprise...
...several other enterprises amounted to a Ponzi scheme in which they lost hundreds of thousands of dollars. And they claim in the suit that one of the partners, Robert Kay, told them Tony Rodham and President Clinton "were behind the [IBN] project and that Clinton was going to approach Russian President Boris Yeltsin personally" to support it. Kay and Patarkalishvili could not be reached for comment; Rodham denies saying anything that would lead to such a statement, or knowing about Liberty Bank's problems...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...