Word: approaches
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Branson does not accept that idea. Virgin, he says, can succeed where discount and traditional carriers have failed, by offering something different: a hybrid that delivers good service at a reasonable price and eliminates the hub-and-spoke approach that creates mayhem whenever the weather sours. He has convinced his investors, who have so far put $312 million in capital into Virgin America, that this model can work in the U.S. "We're going to shake up the market," he says. Branson expects Virgin America to be profitable within two years. He has done this before: both his British...
Virgin America's minimalist approach extends much farther than the cabin door, to what CEO David Cush calls its "operating and complexity costs." The airline is flying newer, more fuel-efficient planes and only Airbus models, to simplify maintenance, which it outsources. It flies only point to point, on high-traffic routes that it expects will be profitable. This streamlining allows Virgin America to introduce itself to American flyers with ultra-low fares, which its competitors are scrambling to match after losing a two-year regulatory battle to keep Virgin America out of the U.S. The airline will raise prices...
...portfolio" approach to airlines is not unique. "I've always thought of the network as being a lot like an investment portfolio," says American's Joyner. "You have the opportunity to move your assets around--in this case it's airplanes--and allocate them in different ways." American, for example, flies 37% of its seat-miles outside the U.S., up from 27% five years ago. But while Branson and his private investment partners can wait for long-term returns, publicly held U.S. airlines are under constant short-term pressure to deliver results...
...publishing industry is banking on that. Will Weisser, associate publisher of Portfolio, Penguin's business imprint, says that business-advice books written by men inevitably reflect a masculine approach. "Women in business are looking for something that speaks to their own experience." The success of Basic Black, Hearst Magazines president Cathie Black's best-selling 2007 advice book and memoir, paved the way for three provocative career guides for women, by women...
...body of work that maintains the casualness of his previous photos and his preoccupation with youth culture, but forgoes many of the clichés that those at the Saatchi Gallery claim Dash Snow to have portrayed. McGinley has poeticized youth using a new vocabulary. As we approach the 2008 ICP Infinity Awards this summer—as well as the one-year anniversary of my finding questionably-stained phonebook bits in the cuffs of my jeans after leaving “Nest”—I think of these things. I look forward to more artists extricating...