Word: approaching
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Dates: during 1970-1979
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...started the price juggling early in December by posting increases of as much as $105 on bigger engines that are offered as options on many cars. Chrysler followed with more or less the same approach, boosting, for example, the price of optional, eight-cylinder engines on Newport and St. Regis models...
Financially troubled American Motors took a different approach. The company lost an estimated $65 million on its conventional cars in 1978, and sales of all of its cars, except the Jeep, were down 30% in November from the same month a year ago. So A.M.C. has decided to woo customers to its new, small Spirit model with price reductions and freebie options, such as AM radios and whitewalls, that could save the buyer as much as $284 on the price...
Some of the merchandise is taken back into Mexico legally (and duty is paid on it); much more is smuggled, by individuals for their own use or by professionals for resale. The total value of goods smuggled into Mexico from the U.S. is thought to approach $1 billion a year...
...innovative approach would be for multinationals to set up outposts in developing lands that would be 51% or more owned by local people or governments. Giving them a majority stake would diminish the danger of expropriation. Sperry has set up such joint ventures in many countries, and it has learned that to demand majority ownership is, in Lyet's words, "a very outdated, obtuse approach." If a company supplies the technology and the marketing expertness, it has effective control even if it does not own most of the stock...
...from the inside to the outside. There are no external decorations or diversionary doodads. The façade equals the living space. At night, with the lights on in the building, you can see the spatial organization-you're reading the building as a negative." Yet this constructivist approach can coexist with vestiges of a low-pitched Spanish mission roof, as in Gwathmey's recent Long Island house...