Word: approaching
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...cope with a situation when those ideals are brought into question? Europe might want to see progress on democracy, but one member might choose not to make that a priority. What if, say, Germany strikes business deals with Russia? There is no difference to how Germany approaches Russia and any other member state's approach. Russia is a key player in our relationship. Russia is part of the Middle East "quartet." We also have a strong trading relationship. We would like Russia in the World Trade Organization. We have regular summits and dialogues with them at different levels...
...These days, the company works with NBA stars like Baron Davis (who has a signature Li Ning shoe, the BD-1) and Shaquille O'Neal (who is under a five-year contract with the brand). But it still maintains its value-for-money approach to marketing - recently making a big push, for example, into badminton, a sport largely ignored in the West but played and watched by some 300 million Chinese. Li Ning - sponsored shuttlecock star Lin Dan graces billboards and TV ads around China, and the firm opened a "badminton paradise" last year in Singapore, its first international outlet...
...customer service is a key point of difference. While Chinese Web users have become more sophisticated about researching prices on the Internet, they still prefer to buy tickets by phone (just 35% of Ctrip's customers buy their air tickets via the website). Ctrip's step-by-step approach has also helped there, enabling it to steadily accommodate increasing business volumes. When Ctrip customers dial in, their calls are answered within 20 seconds. "Otherwise it's a big, big mistake for our call centers," Tang says...
...What was unique in our approach was that we were interested in alterations across different cancer types,” said HMS student Craig H. Mermel. “We want to stop looking at brain cancer or lung cancer but instead diagnose cancer by mutations common to the disease...
After the discussion, Alex Sagan—co-chair of the study group on Jews in modern Europe—said he was impressed by the professors’ systematic approach to understanding the immigrant experience, and the simultaneous evocation of the refugees’ psychological condition...