Word: apps
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Dates: during 1980-1989
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...March 3, in Science Center C, where I had been asked to speak to Harvard-Radcliffe Parents of the Class of '85, someone distributed before the lecture a flyer that bore a note at the end--"App'd Harvard Republican Club." The author or authors of the flyer expressed opposition to a "virtual monopoly of political thought and discussion...achieved by the left wing of the students and faculty" at Harvard. There is no point in my taking the time or your space to consider this fantasy in all its aspects. But I do want to correct in public...
...Français has verve that Craig Claiborne calls "pyrotechnic." Its sauces have been described as "psychedelic." One hundred twenty gastronomes polled by Playboy magazine picked Le Francais as the No. 2 restaurant in the country (after Manhattan's grand palais de cuisine Lutece). Bon Appétit proclaimed Le Français "America's greatest restaurant." Almost from the day it opened in 1973, the nation's growing cadres of gourmets and gourmands have been journeying to Le Français, "like dedicated pilgrims," observed one Chicago critic, "on their way to a shrine." The cost...
...shudders. No dream houses on fantasy islands. All that is about to change. After two years and about $30 million in losses, the German publishers Gruner & Jahr have just peddled the monthly Geo (circ. 256,000) to Los Angeles-based Knapp Communications, which publishes Architectural Digest and Bon Appétit. Geo's new editor in chief: none other than Rense. Says she: "The magazine will have no more news, no more ecology, no more people lying in gutters with open sores. It will be timeless and a pleasure to read...
After seeing what Rense did with his tired little trade book, Knapp, 45, started throwing other challenges her way. In 1975 he purchased the budget recipe book Bon Appétit from the Pillsbury Co. Under Rense's stewardship, Bon Appetit (circ. 1.3 million) has become the culinary equivalent of Digest, with glossy color photographs of such dishes as caramel cream puff bouchees and oyster and spinach souffle. Says Rense: "I have no interest in a magazine that tells you 1,001 ways to prepare hamburger. I wanted a cooking magazine for people like me who are too busy...
...cover, whose thick green border confused readers and newsstand dealers; it was hard to tell issues apart. Rense anticipates "close, intense involvement with Geo for the first six months," returning from Manhattan to her home in Beverly Hills most weekends. She will continue to edit Architectural Digest and Bon Appètit and entertain on both coasts. If that is not enough, she has begun test studies for new magazines on collecting and travel. "I rarely feel overwhelmed, though," she says. "When too many things go wrong, I just eat two pints of ice cream and everything seems...