Word: apps
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...Elegant Bride and Modern Bride into Brides magazine, which increased its circulation to monthly, and closed parenting title Cookie. But it was Gourmet - the grande dame of food periodicals - that struck most deeply at the hearts of epicures and magazine fans, who were bemused by the fact that Bon Appétit, the lower-brow of the company's two foodie titles, simmered on. (See the top 10 magazine covers...
...Gourmet had a more panoramic view of the epicurean sensibility," says Mary Kay Culpepper, former editor of Time Inc.'s Cooking Light and a Gourmet fan. "You'd explore the world through what was at your table. Bon App's more about entertaining...
...York Times and the author of several best sellers. Since taking over in 1999, she steered the periodical to three National Magazine Awards. That level of achievement is pricey, and at just over 900,000 subscribers, Gourmet had only about two-thirds of the readers of Bon Appétit. Plus, it made less money per page of advertising. (Read "From Natural Disaster Comes ... an Instant Magazine...
...Download the new TIME iPhone app at app.time.com...
...latest TIME news with our iPhone or Blackberry app...