Word: apps
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...could create the de facto campus app for all those schools, giving college students information they need while connecting them with one other, you could create a far more useful, mobile version of Facebook. Add on an advertising network - what college student wouldn't opt in to something that gave them free pizza coupons? - and pretty soon you've got a colossal moneymaker...
...they're integrating [the iPhone app] with our central system," said Tom Black, Stanford's registrar, who noted that the team was held to the same level of scrutiny as an outside vendor. "Usually student apps aren't allowed to go anywhere near that. We're breaking some ground here...
...app has been so well received that scores of schools around the country have contacted the students' company about designing their own iPhone apps. (Yes, Beykpour and another boyhood pal, Joe Bernstein, have already launched a start-up in San Francisco, called TerriblyClever, without any angel or venture capital funding. And yes, it's already profitable, Beykpour said...
...course, the real money is in customizing their app and getting it onto every college and university campus in the world. The majority of colleges and universities in the U.S. rely on only three or four information-management systems, such as PeopleSoft, which in turn allow students to add and drop courses, get their grades and handle the student and teacher directories. TerriblyClever is already integrating its iPhone application with those major systems - which appeals to campuses, since the iPhone is such a cheap and ubiquitous tool for students. At Stanford, 2,500 of the school's 8,000 students...
...idea for the app actually came from Stanford's Flood and Black; an Apple campus rep put them in touch with Beykpour and Wasserman, who are the designated "Apple evangelists" on campus. Beykpour said that while the app launched the first day of October, it didn't really take off until two weeks later - when he and Wasserman made a spoof of the famous iPhone ad, which ran on the Jumbotron during the Oct. 11 Stanford homecoming football game. Wasserman said the duo sought approval from an Apple exec before airing the ad and got an e-mail back saying...