Word: apps
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...invited in. Andreessen says an open-coding environment is key to any successful platform because the easier it is to use, the more developers will be drawn to it, making the platform that much more powerful. Facebook also gave developers free distribution. Users who want to add a new app can do so with one-click simplicity. All this, says Andreessen, who is rumored to be considering a seat on Facebook's board, has helped make Facebook compelling: "The point of being a platform is you can enable creativity on the part of thousands or millions of other people...
...happens when you create a successful platform: a virtuous circle blooms, with a mass of users attracting a horde of developers who build fun or useful stuff, which in turn pulls in even more users. Needless to say, there are some pretty worthless and annoying applications too. At Facebook, app writers' income is derived from advertising based on the number of people who install their programs, and a bunch have adapted in intrusive ways. Facebook has taken flak for applications like FunWall, which made it easy for users to accidentally spam their entire friend lists with e-mail invites...
...spark development, Google held a competition that will ultimately seed 10 application developers with $275,000 for the best apps. Robert Lam, whose Eco2go was named last month as one of the 50 finalists for the top prizes, says he decided to develop his application, which helps users compute and reduce their carbon footprints, for the Android platform rather than the iPhone because it's so much easier. Developing for the iPhone "would have cost us an annual fee to list our application, and we would have to share 30% of our revenue with Apple as well," Lam says. That...
...users will have to sign in if they want to use all those cool new apps. How? Google's using a standard known as OpenID, which many of the world's biggest sites - from Google (of course) to AOL - utilize. So, for instance, sign into AOL, or your g-mail account, and you're logged into Friend Connect. One of the advantages of this system is it makes it easier for users to take their friend lists with them. Having signed in, users can follow the activities of their friends on Friend Connect sites. So, in my real estate blog...
...Better yet, as Friend Connect picks up steam, perhaps some applications developer will create a specialized app for all the real estate blogs out there (there are tons of them) and make it easier for, say, real estate agents and home sellers to connect with home buyers. Or, consumers searching out contractors in a specific area...