Word: apricot
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...drug cures or prevents cancer (TIME, May 23). Its use is opposed by the American Medical Association, and Dr. Frank Rauscher, American Cancer Society senior vice president for research, insists: "We know doggone well that Laetrile doesn't work." But backers put their faith in tales of miracle apricot-pit cures and refuse to be dissuaded. Many are impatient with the pace of cancer research and suspect that doctors and the drug industry are more interested in profits than cures. The median cost of conventional cancer treatment, including surgery, radiation and chemotherapy, is about $19,000 per patient; Laetrile...
...Scarce Apricots. Moreover, backers have not yet figured out how to manufacture the drug legally in some states-even if there were enough demand to make production profitable-without crossing a state line. Indiana, for instance, has few apricot trees. But the state has plenty of peach trees, so proponents are giving some thought to producing the drug from peach pits...
LAETRILE, an extract from crushed apricot pits that releases minute amounts of cyanide in the body. The drug's propagandists claim that it helps prevent cancer, reduces tumors and relieves pain. Despite the FDA ban, anyone who wants to eat crushed apricot kernels-sometimes sold as "vitamin B17"-can legally buy them in some health-food stores...
When my turn comes, I'll try prayer, voodoo or apricot pits in preference to those scientists who offer only unpromising statistics as prognosis on their tender ministrations...
...also marketing drinks with less punch (as low as 25 proof) but more in the way of vivid color: the Pink Squirrel, for instance, could be taken for Pepto-Bismol. Schenley is bidding for a share of the premixed market with a new line of twelve drinks-including an apricot sour...