Word: april
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Chester French—specifically, former Crimson Magazine columnist D.A. Wallach '07 and Maxwell C. Drummey '07, who have been making waves in the big, scary world of music—are going to perform on Late Night with Jimmy Fallon on April 21st...
...anyone who walked through the door from 6 a.m. to 2 p.m. on Feb. 3. Denny's, which is open 24/7, says some 2 million free meals were served. Pleased with the buzz and foot traffic, Denny's followed up with the two-for-one food sale on April 8. "We had to do something bold," says Denny's CEO Nelson Marchioli. "We said 'free' makes a lot of sense to us in this economy - with all the other offers the consumer is getting slammed with, we really need to come out and do something that people will stand...
...sales. Cici's Pizza is scattering a million pennies on streets around its 650 restaurants. On the coins are stickers offering free meals, free drinks and buy-one-get-one-free deals. Tim Hortons, the Canadian coffee and sandwich chain, gave away free sandwiches in its U.S. locations on April 1. Shops in Great Britain, Australia and Spain have experimented with "pay what you want" options on their menus...
...away high-margin breakfast meals drain the bottom line? No, says CEO Marchioli. The additional customers buying juice and coffee with their free breakfasts, plus the repeat business the giveaways generate, cover the cost. "We've already paid for the Super Bowl promotion, and then some," Marchioli said on April 8, the day of the two-for-one offer. "And today is a profit-making exercise. For giving it away, do I make less margin? Yes. But I drive new traffic. And in this economy, particularly for Denny's, it's important to drive new traffic. It's about taking...
...system, a network of reservoirs and treatment plants that pump in water from hundreds of miles around. However, this year Cutzamala itself is running dry amid low levels of rainfall in the area. Its main basin is only 47% full, compared to an annual average of 70% for early April. "This could be caused by climate change and deforestation. These are difficult factors to understand and predict," says Felipe Arreguin, under director of the National Water Commission. "We had to have the stoppages now to make sure that some supply can continue until the rain in June." The first...