Word: aprill
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Dates: during 1960-1969
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Tactical Point. Backing down from his insistence in April that members of the National Liberation Front would have to forswear Communism and lay down their arms before they would be allowed to vote, Thieu now stipulated only that the N.L.F. "renounce violence and pledge themselves to accept the results of the election." He promised that his government would also abide by the outcome and offered to meet with the N.L.F. for discussion of "the timetable and the modalities under which the elections will be held." Thieu did not specify which offices might be contested or how the voting would...
...order: "I would assume any [police] superintendent would issue orders to shoot any arsonists on sight." (April 15, 1968) "There wasn't any shoot-to-kill order. That was a fabrication." (April...
...four were "A" men. "The old Horatio Alger story," says Dr. Friedman, "is becoming the biggest killer in the U.S." The doctors cannot yet explain the link between stress and body chemistry, but they have observed that the cholesterol level of accountants under study rose as the April tax deadline approached and fell afterwards...
...radio's Gangbusters, Lytton used Broadway promotional techniques to build his Los Angeles-based Lytton Financial Corp. into a $700 million business. Overextension and the collapse of the California housing boom started his downfall in the mid-'60s, and creditors moved in to depose him in April 1968. "Money," he once said, "can be merchandised just like girlie shows," and in recent months he was contemplating a fresh start with his own advertising agency, conceding that he was no longer a rich man but "probably still a genius...
Carl Ally Inc. started a campaign late last year for Northeast Airlines, using the slogan"Northeast addresses itself to the whole man." Ads showed a beaming passenger, comfortably pil lowed and covered with furry blanket, addressing himself to martini, steak and a copy of Realties. In April, Gehnrich Associates kicked off a campaign for RCA Global Communications, aiming to get across the point that a businessman can often save himself an over seas trip by sending a telex message instead. Headline on the RCA ads: "Why send the whole man overseas just to give someone a piece of his mind...