Word: aptness
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Dates: during 1950-1959
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What Is a Network? Viewers who hear the familiar NBC chimes and see the familiar linked initials are apt to think of "the network" as a solid entity. But few know what a network really is. Strictly speaking, as Bob Kintner puts it, it is "programs and a lot of telephone wire." The wire (44,000 miles, rented from A.T.&T. at $17.4 million a year) loosely holds together NBC's five wholly owned stations (by FCC ruling, no individual or corporation may own more than seven radio or TV outlets), plus 207 independently owned affiliates with which...
Strictly Continental. On Sydney buses and Brisbane trams, German and Italian accents now mingle with the cockney-like drawl of Old Australia; a ticket taker at Melbourne's Flinders Street station is apt to be a shawled Lithuanian woman who speaks no English at all. In the heart of Sydney's roistering Kings Cross district, now a maze of cosmopolite cuisine and chatter, Old Australians crowd into the posh Chelsea restaurant to be attended by an Italian headwaiter, a French chef, Hungarian, Czech, Yugoslav and Bulgarian waiters. A Melbourne food store that once sold two kinds of bread...
...Clean. So busy was the TV industry at its new purity kick that, according to the latest Madison Avenue gag, "CBS is about to move Church of the Air to prime evening time." NBC finally got around to bouncing the admittedly corrupt Tic Tac Dough, chose an apt replacement: Truth or Consequences. Still another lavish NBC giveaway, The Price...
...brevity is not a virtue of the Times's letters-to-the-editor writers, the paper has ruled that 300 words is the maximum printable length-and many aged readers suspiciously count every word, call in to protest the slightest overage. In past years, the morning Times was apt to be careless about punctual deliveries, but oldsters tend to be early risers, and now the paper reaches every subscriber's doorstep before...
...marching members of the gridiron Band bring a touch of the quality and brilliance of the concert stage to the football stadium. The songs are always apt to the occasion: "Where, Oh Where Has My Little Doggie Gone?" as Yale nears defeat; "There's Something About a Soldier" as Army rolls over Harvard; "Ten Little Indians" as Dartmouth takes the field; or "Yankee Doodle" as New York meets Boston at Fenway Park...