Word: apts
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Tide's In. The major soap manufacturers are often called the Big Three -Procter & Gamble, Lever Bros., Colgate-Palmolive-but a more apt description of the industry would be the Big One. P. & G. accounts for more than half the cleaning products sold in the U.S., and its profits are more than three times those of its competitors combined. P. & G. and Lever were once equals in the laundry room, but P. & G. rose to the top on Tide, the first powerful heavy-duty detergent; introduced in 1946, it is still the bestseller. Lever tried to counter with Rinso...
...result, the U.S. has developed what sociologists call "serial polygamy," often consisting of little more than a succes sion of love affairs with slight legal trimmings. Cynics point out that serial polygamy was a fact even in Puritan times, when men had three or four wives because women were apt to die young; nowadays, divorce rather than death provides variety...
...Kwame Nkrumah is to Africa today what Lenin was to the Soviet Union in 1917," Ghana's Defense Minister said recently. The parallel is most apt, for Nkrumah is rapidly turning his country into an absolute dictatorship. Items last week...
Since future Pentagon outlays are apt to go to big, well-managed firms that can afford to invest in cost-saving methods, small companies will be pinched hardest. Hundreds of tiny subcontractors, many of them in the vulnerable electronics industry, will be hurt if prime contractors are forced to do more work themselves to keep their own shops busy. As for the big contractors, their main worry is that the spending slowdown will hobble the growth rates they want to keep...
...sense, Charles de Gaulle had once more had his way, but the victory really belonged to all Europe. The agricultural dispute was the last major internal test that the Common Market is apt to face for some time, and its settlement means that the Market can now proceed on two legs-industrial and agricultural-rather than the one on which it has been hopping. In fact, so unrestrained was enthusiasm over the settlement that the bitterness and mistrust caused by De Gaulle's brutal veto of British membership last Jan. 14 seemed finally to be dissipating...