Word: apu
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Dates: during 1950-1959
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Through such spectacular stunts, bearbaiting, beret-topped Newsman Jämsä (pronounced Yamsa) has got the stories that have helped the picture weekly Apu to achieve the largest magazine circulation (230,000) in Finland. In the course of his reporting chores, Jämsä has charmed a cobra, parachuted from 13,000 ft., tamed a lion, dived in a frogman's gear to a dangerous depth of 200 ft., and was stopped only by open water in an attempt to ski across the Baltic Sea from Finland to Sweden. Other Jämsä stunts...
...Turku railway-station official, Jämsä never did get to high school, began making news in his first reporting job on a provincial newspaper-he strapped on skis and ran an elk to exhaustion. Since 1953 he has averaged a story a week for Apu, often has his exploits reported in the Scandinavian and northern German press. One future assignment: hunting a bear with a spear (to prove that modern Finns are as strong as their ancestors...