Word: aqua
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Dates: during 1980-1989
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...heavily to pump up their images, footwear-makers capitalize on their cachet by emblazoning their emblems on clothing. Nike, whose apparel sales reached $208 million in fiscal 1989, sells hundreds of garments ranging from lemon-colored cotton jerseys to hot-pink bicycle shorts. Next spring Nike will launch an Aqua Gear line for wind surfers and other hardy types...
Sailboarders, surfers and sailors know the sea can be dangerous, and yet they often sacrifice safety for style. After all, a bulky life preserver would ruin the look of a hang ten. In a new product called Aqua Buoy, which hides a flotation device in a wristband, function combines with form...
...Made by Aqua Buoy of West Germany, the wristband contains a carbon-dioxide cartridge and a tightly folded nylon bag and 16-in. cord. When someone wearing it runs into trouble, he can flick a lever on the wristband, triggering the cartridge to inflate the pillow. Priced at $30, the 4-oz. device is selling briskly in sporting-goods stores...
...Assemblies' headquarters in Springfield, nicknamed the Blue Vatican for its aqua color, churns out 23 tons of Gospel literature a day and administers a $142 million annual budget. Half the money supports a foreign effort that fields an impressive 1,530 missionaries. Swaggart's suspension is particularly significant to this endeavor. Not only did his ministry contribute $23 million to missions in the past two years, but most converts at Swaggart's worldwide revivals were referred to Assemblies congregations. The group now has 15.8 million members overseas, compared with just 4 million...
Tinted contact lenses that make blue eyes appear even bluer have been around for several years. Now Wesley-Jessen, a Chicago-based lens manufacturer, has become the first U.S. firm to market a lens that lightens dark eyes, turning them blue, aqua or green. The firm also plans to introduce hazel lenses. Consumers in droves are now snapping up the blobs of soft plastic for about $250 a pair. A solid third of the sales are to customers who buy nonprescription versions solely for cosmetic reasons...