Word: arakawa
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Dates: during 1958-1958
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This method of building the commercial into the drama is the most distinctive feature of television in Japan, a nation rapidly becoming as TV-obsessed as the U.S. In a soap opera, A Comic Housemaid, the heroine habitually complains of a racking headache in midscene, gulps down an Arakawa Drug Co. remedy and announces: "Now I'm ready for anything." One private eye uses a drugstore as rendezvous-a drugstore whose shelves are conspicuously filled with the sponsor's patent medicines. In another samurai episode, the hero vanquished a batch of evildoers, then warily approached a wayside shrine...