Word: arb
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Dates: during 1950-1959
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...each other's techniques-seize on the fact that Nielsen's national system measures the tuning of sets, not the number of viewers, and does not account for the chance that the set might be playing to unheeding householders or even to an empty living room. ARB insists that this is a big factor; Nielsen insists that it is negligible...
...most venerable cliché in U.S. humor is the mother-in-law joke. December Bride (Mon. 9:30 p.m., CBS), which translates the joke and variations to television, has astounded the industry by elbowing its way into the top ten. Nielsen and Trendex place Bride No. 5; ARB has it tied for sixth (with Disneyland and I've Got a Secret). Videodex and Pulse report it "consistently...
Probable lineups: WE THEY Farb, A. P. Arb, U. G. O'Crustes, P. R. Isinglass, C. O. Coffin, E. G. Ergo, I. E. Simple, W. Murray Dunce (Cap.) Crass, B. O. A. Stilborne, O. C. Foo, K. Fowne, E. Ole (Cap.) Doung, M. O. O. ranter, D. L. Darnom, H. A. Gumdrop...