Word: arb
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Dates: during 1960-1969
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...Truth. Can the testimony of these college types be trusted? Not according to Steiner. He is convinced that what they say they see is very different from what, behind closed doors and with interviewers out of the living room, they actually watch. Checking their viewing records in an ARB rating, he discovers that the only kind of program they choose considerably more often than the average man is heavy drama. During the evening hours, they spend only 4% less time watching "light entertainment" shows than grade-school addicts, only 2% more time watching news, only 1% more time watching public...