Word: arbitronã
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...fact, PPM data has only reinforced how little we pay attention to the radio. Philadelphia saw nearly all of its stations roughly double in size in terms of total listenership, according to Arbitron, but listeners were also shown to be much more flippant, changing stations very frequently.So while Arbitron??€™s head is certainly in the right place, the art of people-counting in radio land is a long ways from being perfected. If anything, PPMs have only confirmed our sneaking suspicions about what a mercurial bunch of radio listeners we are. Radio signals may be everywhere, but don?...
| 1 |