Word: arbitron
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Dates: during 1960-1969
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...night last week 60 million Americans, according to the Arbitron Ratings, tuned in ABC to watch a nine-year-old movie. True, it was a movie of presold quality-The Bridge on the River Kwai-but there was no mistaking the meaning of it all: when it comes to television entertainment, movies are better than everything...
...survey of the show's "commercial effectiveness," presumably by polling viewers. Such an analysis is commonly made by sponsors if not by producers. In any case, Lowe noted, it is "ridiculous and incredible to believe that Carol Channing should need any help," because in both the Nielsen and Arbitron ratings, her special outdrew the second-place show in the time slot by millions of viewers. And even if somebody wished to rig the ratings, it would seem ridiculous for him to pay by check...