Word: arbitron
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Dates: during 1990-1999
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According to an official from the Arbitron Company, an international media and marketing research firm which measures local radio audiences, WHRB does not have enough listeners to appear in its Boston-metro report...
That search has raised the cost and frequency of advertising. On TV, more than 900 commercials interrupt network programming every day, up from 814 in 1987, according to the Television Bureau of Advertising's Arbitron data. Despite the current plateau in ad spending, U.S. companies have doubled their outlays, from $63 billion in 1984 to last year's $129 billion. At the same time, the great array of new products flooding the American marketplace has made it harder for individual brands to distinguish themselves from the pack...