Word: arbitron
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Dates: during 2000-2009
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...save all this money,'" he says. "Doesn't work. Listeners want to talk about the mayor, the new light rail that's going in, the local sports teams." Wilson acquired the rights to air the games of three local sports teams for his FM sports channel. According to Arbitron, it has already started to poach listeners from the local AM sports channel...
Pretend you’re a ratings company. Your main problem? Determining how many people are listening to a radio station in any given geographic area. This used to be done the old fashioned way, with paper diaries. Arbitron, the dominant ratings-determining company, passes out between one and four thousand paper surveys in a given market. People then judge the stations they’ve listened to recently, send their surveys back to Arbitron, and let them compile the data to send to radio stations. Stations then shell out a meager $40,000 for the complete results...
...good programming that they have chosen to operate outside of the industry. Playing a mix of standard Top 40 hits and lesser known college radio fare, the pirate station is just as popular as any Clear Channel station on Long Island, consistently coming in the top five in Arbitron ratings...
Although anecdotes abound, it is impossible to know exactly how many people listen to the station and the demographics of the listenership. WHRB does not subscribe to Arbitron, a marketing research firm for international media that gathers and publishes information about audiences and their preferences...
TIME: Have you decided on a joint venture with Arbitron, which would allow you to use the PPM for television...