Word: arbitron
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...could mail that to you to put on your TV, and you could mail it back. It would be an efficient way of collecting information. We're testing it among employees, and we'll have a market test with clients this summer. We've had an ongoing test with Arbitron [which does ratings research for radio] for a device called a PPM [portable people meter]. It looks like a little pager, and you wear it, and it would allow us to measure television differently than we do today...
TIME: Have you decided on a joint venture with Arbitron, which would allow you to use the PPM for television...
...What concerns Wall Street is that Stern?s act is showing its age. In his home market of New York City, his ratings are down about 26% from the fall of 1999, according to Arbitron, and his ratings declined over this summer in just about every major market. Part of the slide may be a result of Stern?s relentless self-promotion, pitching his move to Sirius so often that he at times sounded liked a satellite radio infomercial. In recent interviews, he also admitted to being in a professional slump...
...radio clearly has momentum, but broadcast, or terrestrial, radio still owns most of the market. Local radio may be clogged with ads and promos, banal chatter and the same 200 songs spun ad nauseam, but almost everyone tunes in at some point during the week, according to ratings firm Arbitron. Viacom recently wrote down the value of its Infinity radio business by $10.9 billion, but terrestrial radio still hauls in around $20 billion a year in revenues, mainly from local advertisers like car dealers and banks, rendering it an important marketing tool and generator of free cash flow. Sirius...
...rationale for signing such big names is to drive ad sales, creating a revenue stream in addition to subscriber fees. But Sirius doesn't pay for any of the traditional audience-tracking services like Arbitron, instead surveying listeners by e-mail and phone, so Sirius can't tell advertisers how many folks are listening in a given quarter-hour, a key metric advertisers use to negotiate rates. "Our clients aren't falling over themselves to advertise on satellite radio," says Jon Mandel, chairman of the ad-buying firm MediaCom US. Karmazin says he is confident that his stars will earn...