Word: arbitron
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...progressive radio" because this is the fastest growing format in the country; and that is because Air America has proved it attracts listeners and advertisers. From an original audience of 120,000, the network more than tripled to 400,000 within three months, and now, according to the latest Arbitron ratings, reaches 2.137 million listeners a week, with 129,900 tuning in for the average quarter hour. Now and again, at least in New York City, Franken's midday show has out-pulled his right-wing nemesis Bill O'Reilly's; Randi Rhodes has lured more listeners than Hannity; Garofalo...
...AM/FM dial: satellite radio. After years of unmet promise, online stations, along with satellite offerings like Sirius and XM Satellite Radio, are building audiences even as regular radio struggles through a decade-long slump (time spent listening is down 14% since 1994, according to the ratings firm Arbitron). Critics say industry consolidation has turned AM/FM stations into McRadio: nationally uniform, repetitive and clogged more than ever with ads and promos. But scores of high-quality alternatives are now competing for your ears (and dollars...
Just a few years ago, online radio heads were mainly tech geeks willing to put up with patchy, low-quality sound. These days about 19 million people listen to online radio at least once a week, up from 7 million in 2000, according to Arbitron. Online listenership is growing at an average 43% a year as more people get broadband connections at home and tune in for content that's unavailable or in short supply on commercial stations, from blues to folk to Al Franken's new liberal Air America network, which is broadcast in just a few markets...
...AM/FM industry doesn't seem too concerned. Arbitron estimates that 228 million Americans ages 12 and up still listen to broadcast radio weekly, and radio remains the top broadcast medium after TV for advertisers who want to reach a mass market. Radio ad sales in Arbitron markets are forecast to rise 5.5% this year, to $14 billion, according to BIA Financial Network, a media consultancy in Chantilly, Va. Yet as more consumers tune to stations like Radioparadise, those numbers could slip. Goldsmith's thoughtful playlists are organized by musical theme, moving from, say, a bluesy Tracy Chapman tune...
...even radio's biggest boosters know they can't count on its past glory to win future fans, and so most radio stations have an Internet component that offers young ears online access. The Arbitron study found that approximately a quarter of the youngsters polled listened to radio over the Internet. WFMU's Greasy Kid Stuff, for example, can be heard live over the Internet www.wfmu.org/gks) and 26% of its contributing listeners tune in at least part of the time online. Programmers at NPR are thinking about the Web too. "In the future, online may be a place...