Word: arbitron
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...have the same hold over today's youngsters that IM, MTV, Game Boys and videos do. And it certainly doesn't dominate their lives the way it did their parents' in the old Top 40 days. But according to a 2000 study conducted by the marketing-research firm Arbitron, 90% of kids ages 6 to 11 listen to at least eight hours of radio each week, with that number increasing as they get older. Eager to keep them tuning in, public and commercial stations are scheduling kid-friendly programs, while museums are offering exhibits that give youngsters the opportunity...
...radio's audience is expanding rapidly. "Two years ago, 6% of Americans had ever listened to Internet radio," says Bill Rose, general manager and vice president of Arbitron Webcast Services, a company that rates the popularity of Web radio stations. "Now it's 20%." Those numbers suggest that Web radio is on its way to capturing the imagination of the segment of the world with leisure time and connection speed to enjoy it. Perhaps one day we'll hear songs by the Elvis Costellos of the future about Web radio's glorious triumph over the bad, old radio--if only...
Dreaded capitalists have commandeered the ship, speaking the bottom-line language of Arbitron ratings and floating the idea of raking in millions by selling a station. They literally changed the locks and barred several employees from the building at WBAI last month, after doing the same thing two years ago at KPFA. The irony is richest at WBAI, where the program director and others were fired without warning on Dec. 22 in "the Christmas coup." So much for "Democracy...
According to an official from the Arbitron Company, an international media and marketing research firm which measures local radio audiences, WHRB does not have enough listeners to appear in its Boston-metro report...
That search has raised the cost and frequency of advertising. On TV, more than 900 commercials interrupt network programming every day, up from 814 in 1987, according to the Television Bureau of Advertising's Arbitron data. Despite the current plateau in ad spending, U.S. companies have doubled their outlays, from $63 billion in 1984 to last year's $129 billion. At the same time, the great array of new products flooding the American marketplace has made it harder for individual brands to distinguish themselves from the pack...