Word: arbitron
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...televangelists are also suffering where it hurts the most -- among viewers. Arbitron, which measures the size of local- and cable-television audiences, says most TV ministries have suffered a significant fall in viewership. Concurs Fred Vierra, president of United Cable, the nation's eighth largest operator: "We do not see their audiences growing. They're staying relatively flat." One evangelist cracks, "I was in West Irian on the island of New Guinea, and even some of the Stone Age people are familiar with the PTL scandal. That's how far it has gone...
...some published accounts, contributions plummeted from $88 million in 1980 to $55 million last year. Another index of trouble: Arbitron ratings indicate that Oral Roberts' weekly TV congregation has dropped by more than half since 1977, though that is partly counterbalanced by an added daily show with his son as host...
Further buttressing the CBS decision was an Arbitron study showing that light-viewing families wanted to see more drama, dance and music on TV than did families more accustomed to hovering around the set. Not surprisingly, Arbitron also discovered that those very same light viewers tend to make and spend more money than do the heavy viewers, a point that doubtless did not escape executives at Black Rock. The appeal to advertisers, the network reasoned, would prove irresistible...
...date that most people remembered much past Feb. 11, 1979. But to the hundred or so top people in the television industry, it was Black Sunday, the costliest night in TV history. In their desperation to knock out one another during the February sweeps-those weeks when Nielsen and Arbitron take an elaborate TV census-the networks spent a reported $13 million on that Sunday night to throw their heaviest punches at one another. CBS led off with Gone With the Wind; NBC followed with One Flew Over the Cuckoo's Nest; ABC, hoping to profit from the Presley...
Except for the two World Series weeks, NBC has been behind in the ratings all fall. The only consolation has been that, overall, it has beaten CBS. But even that may have been fleeting. In November, according to Arbitron ratings, CBS was marginally ahead. The new programs Silverman will put in may not be better, but they will in general be lighter. "We want to get comedy and a light feel to our network," says Mike Weinblatt, president of NBC Entertainment. "We are looking for young adults, and comedy attracts them. If you look...