Word: arbogast
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...million dollars of revenue or by cutting emissions outright. And the best are doing even more - the $56 billion computer maker Dell announced in August that it had gone fully "carbon neutral," which is about as green as you can get. "We look at environmental responsibility holistically," says Tod Arbogast, Dell's director of sustainability. "The material we place in our products, how we make them, has an impact from the beginning to the end of its life span" - and even beyond that...
...which have grown increasingly energy hungry in recent years. Reducing energy consumption does a lot for carbon emissions - but even more for the balance sheets of IT companies. "The total cost of powering a server over its lifetime is beginning to outpace the cost of the computer itself," says Arbogast. "Customers are going to demand innovation on this - for the environment and for efficiency...
...stick," pointing out that energy efficiency has been increasing, even without strong mandatory standards. But as our dependence on consumer electronics grows, we can't afford to let the industry fall behind. "If everyone comes together, you can build a robust infrastructure for efficiency and lower costs," says Arbogast. "Everyone can benefit...
...February 2009 when TV goes fully digital. So, if ever a new telecom player were to carve out a piece of the lucrative nationwide wireless pie, now would be the time. "This is the last auction of any magnitude the FCC will do for the foreseeable future," says Rebecca Arbogast, analyst with financial-services shop Stifel, Nicolaus...
...devastating our coasts. Most climate scientists believe the warming is directly related to rising concentrations of atmospheric carbon dioxide that have resulted from burning fossil fuels like petroleum. Instead of increasing our addiction to damaging fossil fuels, we should develop the political will to reduce our use. Alan F. Arbogast Department of Geography Michigan State University East Lansing, Michigan...