Word: arbuthuot
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Dates: during 1950-1959
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...Juggling the whims of ball-bearing manufacturer S.J. (does in dry dead-pan by Walter Littell) with the extra-curricular passions of Electra, his brassy mistress, played by Hugh Fortmiller, Feek is ulcered into finding a new advertising glmmick to sell ball-bearings. With the help of vice-presidents Arbuthuot, Moriarity, and Carmichel (Ed Bursk, Stove Bolster, Tim Nichols), and a slogan-grinder-turned-playwright named Nadworney (William Allison), Feek finally produces a deus-exmachina legitimate play, plugging the sponsor's product...
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