Word: arc
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...commercial playing? While the independent ad-tracking company, ARC, said the commercial was the highest rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group. "When Lee Iacocca had trouble, he took a very offensive and aggressive stance: 'We build better cars; go ahead and try us.' " He thinks GM should show less regret and more grit. "Americans love the fallen hero who has struggled but is now doing it tough and spending extra time...
...cushioned not only by its convincing lead but by the disheartened faces of the home team and its fans. In the first eight minutes of play, the Crimson had put just two points on the board. Meanwhile, the Tigers were slashing to the basket and comfortable from beyond the arc.“It may have been the worst half of basketball in my 27 years,” Harvard coach Kathy Delaney-Smith said after the game. “Princeton was laughing at us.” One can give various technical reasons for the Crimson?...
...hero. Unlike storybook fables, human interest clichés like Boyle’s story are constantly pushed aside for the next season’s craze—as modern parables, they can’t last. Indeed, despite all of its potential for crafting the perfect narrative arc, reality TV’s pitfall in the business of moralizing seems to be its unapologetic reality. Next year, YouTubers will find another craze, Britons will find another media darling, and Simon Cowell will find another unlikely star to mine for ratings. Boyle will land a record deal and sell...
Well, power and suspense ... in a sad, languid way: the power of a sunset, the only suspense the shock you feel when it suddenly slips away, casting strawberry light on the outline of distant clouds. It is now apparent that there has been a narrative arc to Dylan's career. He started obvious, then exploded surreal--each new album a surprise of some sort--and is now back to being obvious again...
...understand it, enjoys the long-term memories--the sound of Chess records--sighs and heads home: "The sun is sinking low/ I guess it's time to go/ I feel a chilly breeze/ in place of memories." But it's not over yet, is it, Bob? The creative arc's not complete. You've got one more trick, right...