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Word: arcata (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...cheap, non-corrosive metals, it was widely used for sluice boxes, water tanks, pipelines, pier piles, fences and wine casks. Today, homeowners use it for outdoor terraces and to panel both exteriors and interiors. So well does the wood sell that profits sometimes exceed 25% of total earnings. The Arcata Redwood Co., for instance, made $2,640,000 in 1965 on sales of $8,930,000. Much of the profit, of course, goes toward reforesting cleared areas with redwood saplings so that a continual supply of the tawny lumber is assured future generations. Though they endure for millennia, the trees...

Author: /time Magazine | Title: Conservation: Last Stand | 3/24/1967 | See Source »

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