Word: arcesi
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...York World-Telegram and Sun: CROONER SENDS BLONDE INTO A TRANCE. Said the Long Beach Independent: LOVE SONG HYPNOTIZES BEAUTY. The Wichita Eagle carried a Page One picture of a "petite, shapely blonde, still unidentified . . . after she fell into a 'trance' while listening to Baritone Singer John Arcesi sing Lost in Your Love at a Las Vegas nightclub." U.P. and I.N.S. put the story on the wires. Though many newsmen suspected the story, they still ran it, and thus fell for one of the most elaborate pressagent stunts of the year...
Split Seconds. The whole thing started last June, when Hollywood Pressagent Ed Scofield "bought a piece" of a crooner named John Arcesi and looked around for a gimmick to land him in the papers. The gimmick took months of careful planning. Scofield first hired a onetime Conover model named Ariel Edmundson and sent her off to a hypnotist. For weeks the hypnotist worked over Miss Edmundson, until she was so completely receptive that she could be put into a trance in seconds. Meanwhile, Scofield had a song written "that was real mysterious . . . something you could believe would put a girl...
Strange Coincidence. In early November Scofield got Crooner Arcesi booked into Las Vegas' Thunderbird nightclub. Under an assumed name, Scofield invited a local part-time I.N.S. correspondent to dinner at the club. By coincidence, U.P.'s Los Angeles Bureau Chief Bill Best was also in town, and Scofield invited him too. When Arcesi came on to sing his song, Model Ariel Edmundson sat at a front table by herself, decked out with clues from all over the U.S.-a swizzle stick from Manhattan's Stork Club, matches from Miami, a dress from San Francisco -but no mark...
Everything went off on schedule. Arcesi sang Lost in Your Love. At her ringside table, Model Edmundson stood up, and became rigid. A local doctor was called and gave his opinion that she was, indeed, in a hypnotic trance, and sent her to a hospital. That was enough for the wire-service men, who promptly filed their stories. For a day and a half, the entranced Ariel was hospitalized, unable to speak. Then a hypnotist, thoughtfully provided by Scofield, gave his prescription: bring on Crooner Arcesi again. It worked like a charm; at the sound of his voice, Ariel rose...
Last week Pressagent Scofield was counting up some of his winnings: an engagement for Arcesi in a Manhattan nightclub, hundreds of requests for Arcesi's Lost in Your Love recording, movie and TV offers for Ariel. It was just as Scofield said: "I've read the life story of every great man since Barnum, and every one of them had a gimmick...
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