Word: archaicism
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...tell whether a testimonial represents a donation or a purchase. From the standpoint of popular faith in advertising it would appear that one rotten testimonial apple would corrupt the entire barrel and that the distinction between good and bad testimonials will become as tenuous as the now somewhat archaic distinction between "good" and "bad" trusts. It is likely, however, that Mr. Kendall and his associates are interested primarily in the moral effect of their crusade. As far as immediate profits are concerned testimonial campaigns have been almost universally successful. They are an obvious and easy solution to the problem...
...large wooden figure purchased in Pekin, and now on exhibition, represents the seventeenth-century type of religious sculpture which has been largely ignored in favor of earlier and more archaic sculpture...
...sulphurous basement often has apologetic recourse to the sales value of his purchase. Criticized, he will smile slyly, hint: "Wait and see what I can raise on it!" Under cover of this practical sounding alibi he conceals his curious love to finger old vellum, to scan rough, archaic type, to possess a fragment of the 18th century...
There are fine scenes, fine moments in the play. The third act set, a huge room which suggests the wide staircases and the servants' hall behind it, has a dark, archaic grandeur...
...King relaxed after this effort, Sir William hurried from the room to pass the parchment in his hand under the Great Seal of the Realm. In length, sonority and meticulously archaic language...