Word: archers
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Dates: during 1960-1969
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...that tobaccomen can no longer sing, shout or advertise their superior claims to health protection, they are busy researching novelty in flavors, e.g., chocolate and peppermint. They are also using their cash reserves from high profits to diversify. Reynolds has already bought an aluminum-foil plant, Archer Aluminum, and Bowman Gray is looking for other companies to buy into, particularly in the consumer field. "We'd go into almost anything," he says, "except the mule trade." The industry looks to the future with confidence, not because it expects to be spared more crises?the next one could be definite proof...