Word: architect
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...commodity is expected to be so exclusive and yet so affordable. So personal. So emotional. "I don't think [Target executive] Ron Johnson, Martha Stewart or I would be able to talk as much about design today if it weren't for what has happened in automotive design," says architect Graves. "The world has just turned around...
...automobile right down the product chain to such simple items as trash cans. Design magazines are hot (Architectural Digest is about to launch a new publication called Motoring). Moreover, signature design is no longer the realm of the snobby, afford-anything rich. Ask Martha Stewart, or the prominent architects and furniture and car designers who swap industries these days just to give products that extra mark of distinction. Thus Hirshberg, who began his career as a Pontiac designer, is doing a newspaper. An everyman-discount store like Target, for instance, hires architect Michael Graves to design a toaster...
...year ago at age 83. "Kick 'em!" he says, and we clink our glasses and connect--more than we ever connected before. Since Mom died more than two years ago, we hug and kiss--things we never did when I was growing up and he was a workaholic architect out to change the world...
Sure, athletes are bought and sold all the time; but it sounds ridiculous to shop a UNIX programmer or architect. Yet the timing is perfect for such a bold experiment in the burgeoning field of e-cruiting. Not only is unemployment near record lows, but Silicon Valley is also facing a severe shortage of qualified techies. There are 500,000 vacancies, a number expected to grow to a few million. In such a tight labor market, the Net may be just the tool for the growing ranks of job-hopping free agents to flex their bargaining muscle...
Instead, he asked to toast former Secretary of Defense Robert McNamara, an architect of America's failed war in Vietnam, to illustrate his topic. People would understand the point better if he didn't make it too personal. The important thing was to explain to folks that entering the public arena was an invitation to great sorrow but that it was a noble calling nonetheless. His toast to McNamara is reprinted below...