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Eisner's rationale for hiring practically every famous architect on earth is complicated: part corporate imagemaking, part personal enthusiasm and part a natural extension of the new Disney self-confident show-biz relentlessness. And there is some enlightened despotism thrown in. "It costs the same to do well as badly," Eisner claims. "It's exactly the same price if you build 1,200 ugly rooms...

Author: /time Magazine | Title: Look, Mickey, No Kitsch! | 7/29/1991 | See Source »

...they build a hotel in the shape of Mickey Mouse. They were shocked -- and galvanized. But some of the Old Guard was not amused. Ground had already been broken at Epcot for a new hotel complex, and Disney's partner in the project was determined to hire a conventional architect to create a conventionally upscale hotel -- a meretricious riot of Trumpian brass and glass. Eisner, however, wanted Graves, at the time the hottest architect in the country, to design the 758-room Swan and the 1,514-room Dolphin. "I said, 'Look, we're an entertainment company.' " Eisner...

Author: /time Magazine | Title: Look, Mickey, No Kitsch! | 7/29/1991 | See Source »

...generic-drug industry, the evaluation of hundreds of AIDS treatments and now the redesigning of food labels. Yet the agency's budget has not increased proportionally. "We've had to divert people from laboratory work, and we've brought people in from the field," says Ed Scarbrough, the chief architect of the FDA's new labeling program. He believes that the task of coming up with revised guidelines would require 120 people. He has just...

Author: /time Magazine | Title: The Fight over Food Labels | 7/15/1991 | See Source »

...McAnuff, who on Broadway guided Jenkins as Huck Finn in the musical Big River and shaped Blessing's comedy of U.S.-Soviet relations, A Walk in the Woods. This production inaugurates a new main stage at La Jolla Playhouse, outside San Diego, where McAnuff is artistic director. Neither the architect nor the playwright could ask for a more visually seductive showcase...

Author: /time Magazine | Title: Elsinore On The Potomac | 7/15/1991 | See Source »

...prominent advocates of change put together a Democratic Reform Movement, intended to become a unified and permanent opposition to the Communist Party, or at least its hard-line faction. Organizers include former Foreign Minister Eduard Shevardnadze; Alexander Yakovlev, an adviser to President Mikhail Gorbachev who is sometimes called the "architect of perestroika"; and Mayors Gavril Popov of Moscow and Anatoli Sobchak of Leningrad...

Author: /time Magazine | Title: Soviet Union: Crisis of Personality | 7/15/1991 | See Source »

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