Word: architects
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HNTB’s lead architect for the project, Richard Friedson, said his firm conducted its analysis with an eye toward three top priorities set by Harvard: adding more space for recreational athletics, increasing locker room space for women’s varsity athletic teams and maintaining the current amount of field space...
...That sounds like the rant of utopian cranks, but both authors are respected even in the boardroom. McDonough is lead architect on a $2 billion project to rejuvenate Ford's massive River Rouge plant; Braungart helped found Germany's Green Party. Rather than flog humans for being wasteful beasts, they celebrate our propensity to consume, insisting there are ways to make that impulse a healthy part of a dynamic ecosystem. In Cradle to Cradle, the authors question why shampoo bottles, yogurt containers, and candy wrappers aren't made of biodegradable material. Why can't trainers be designed to eventually fertilize...
Recycling as we know it is stupid, or so say architect William McDonough and chemist Michael Braungart in Cradle to Cradle: Remaking the Way We Make Things (North Point Press; 208 pages). The environmentalist mantra of reduce, reuse and recycle is based on the singularly flawed idea, according to the authors, that all things must pass into waste. Even if you turn that pop bottle into a fleece jacket?by applying brute force and chemical processing?that seemingly useful incarnation is just an additional step between raw material and landfill. "If humans are truly going to prosper, we will have...
Richard Friedson, an architect for HNTB Corp. hired as a consultant, said last spring that he had originally hoped the report would be finished by October...
Richard Friedson, an architect for HNTB Corp. hired as a consultant, said last spring that he had originally hoped the report would be finished by October...