Word: arco
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Dates: during 1970-1979
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...What's your idea?" Again and again the Atlantic Richfield oil company asked that question in a six-month, $5.5 million advertising campaign that nagged Americans to send in suggestions for improving mass transportation. The company's own idea was plain enough. Top executives of Arco, the seventh largest U.S. oil company, were upset by public resentment of the big profits rolled up by the industry in the wake of the 1973-74 price increases. So they decided to do some image polishing by sponsoring a nationwide debate on alternatives to the family car. The response: an astonishing...
...would require a capital investment of about $30 billion. The President believes the Government has better uses for its money, especially since private industry wants to get into the nuclear-fuel business. Bechtel Corp. and Goodyear have already proposed one plant, and several other companies, including Exxon, Arco Electronucleonics and Garrett Research, have indicated interest in building others. As an important side benefit, federal experts say, private companies can compete abroad for nuclear contracts more effectively than the Government...
BURKE'S PRESIDENTIAL FAMILIES OF THE UNITED STATES Edited by HUGH MONTGOMERY- MASSINGBERD 676 pages. Arco...
Though the first of the new deep wells came in more than two years ago, no one outside Mexico paid much attention until last month, when an ARCO executive mentioned the find to Presidential Assistant L. William Seidman. Ever since, oilmen have been trying to estimate the size of the discovery, with no help from Mexican officials, who insist that they just do not know. Some skeptics place the reserves as low as 1 billion bbl., which would have significance only to Mexico. But other estimates, including the one now accepted in Washington, cluster around 15 billion bbl. If that...
...fuel, which can be extracted by relatively inexpensive strip mining, has started an immense coal rush. Many companies, including ARCO, Texaco, Kerr-McGee, Gulf, Exxon and Phillips Petroleum, are paying up to $1,000 an acre for grazing land that sold for only $60 an acre a year ago. Annual coal production-now 13.6 million tons-is expected to double...