Word: arco
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Dates: during 1970-1979
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...aimed at selling gasoline; they tend to be institutional ads that seek to explain the energy crisis and the companies' high profits. Says Paul Haynie, a Needham, Harper & Steers executive who handles advertising for Atlantic Richfield: "It didn't make sense to promote traffic into Arco stations when there wouldn't be enough gas to go around...
...runs print and TV "progress reports" on subjects such as "America's great natural-resources appetite." With cameras, Atlantic Richfield followed two overweight men around while they attempted to live without their cars. Each of them lost 35 pounds in three months of walking and watching their diets. Arco commercials now advise weight watchers: "Leave your car in the garage...
Quiet Panic. In some places, people already were in trouble. More than 50 truckers were stranded at the Davis Arco truck stop in San Jose, Calif., without diesel fuel to continue their trips. For lack of gasoline, some 25 New Hampshire towns were without police and fire protection, garbage pickups, road repair or school transportation. Fishing fleets were idled along the Gulf of Mexico, and newly harvested potatoes sat undelivered in Maine. Even among Americans who were not yet suffering, a quiet panic was beginning to germinate. Concluded Chuck Littlefield, a Los Angeles construction worker who has a daily...
...Living Council won the right to force rollbacks of some gas-station prices. A lower court earlier had enjoined the COLC from enforcing Phase IV guidelines that would require the price cuts; they will now go into effect Sept. 8. The COLC has also demanded that Atlantic-Richfield Co. (ARCO) justify a 1?-per-gal. increase on gasoline and a 2?-per-gal. hike on fuel oil that the company posted Aug. 20. If the company's data do not convince the COLC that the boost was forced by increased costs, chiefly for buying imported crude...
...indicate the depths of the trouble that the oil industry is in. In Los Angeles, the antitrust division of the Justice Department is gearing up for a broad-gauge grand jury investigation of gasoline pricing. It has subpoenaed confidential records of more than 30 oil companies, including not only ARCO but also such giants as Exxon, Mobil, Texaco, Gulf, Standard of California, Standard of Indiana, Shell, Phillips and Union. Attorneys for the companies say that summonses will also be issued soon to a number of executives. They will be called to testify about whether there was a massive conspiracy...